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About Best Western George Hotel
Central Swaffham Market Town Location
Walk to the historic St. Peter and St. Paul Church and local restaurants within minutes of the hotel entrance.
Historic Seventeenth Century Coaching Inn
Experience the traditional character of this restored coaching inn featuring a Georgian facade and original architectural details.
Dated Interior Decor and Furnishings
Guest rooms and common areas feature older decor, including worn carpets and furniture consistent with the building's age.
Convenient On-site Guest Parking
Utilize the dedicated parking area located directly at the rear of the hotel property.
Attentive Staff and Service Team
Contact the 24-hour front desk staff for assistance with baggage storage, local recommendations, or room service requests.
On-site Restaurant Serving Local Produce
Dine at the hotel restaurant featuring a menu of locally sourced ingredients and a popular Sunday roast.
Limited Accessibility in Historic Building
The property layout includes uneven floors and stairs, as there is no elevator access to upper floors.
Potential Noise From External Sources
Rooms located near the main street or fire doors may experience noise disturbances from traffic or building activity.
The 3-star Best Western George Hotel is a restored 16th-century coaching inn with a Georgian facade, located directly on Swaffham's main street. It offers a refined restaurant featuring local produce and is pet-friendly. The hotel provides secure bicycle storage and dedicated conference facilities. Guests rate the hotel 7.6 based on over 2,000 reviews, with atmosphere, location, and the restaurant highlighted positively.
Rooms
Standard Room, 1 Double Bed, Non Smoking
- 1 1 Double Bed
- Sleeps 2
- 172 sq ft
Standard Room, 1 Twin Bed, Non Smoking
- 1 1 Twin Bed
- Sleeps 1
- 75 sq ft
Standard Room, 2 Twin Beds, Non Smoking
- 1 2 Twin Beds
- Sleeps 2
- 172 sq ft
Room, 1 Double Bed, Non Smoking (Cozy)
- 1 1 Double Bed
- Sleeps 2
- 172 sq ft
Reviews
Good
based on 2,350 ratings from top
sites
This rating is from the trivago Rating Index (tRI), which combines guest ratings from top sites for a trustworthy result.Learn how the tRI works
sites
Review summary
Summarized by AI from 1,000+ reviews
This hotel presents a versatile urban hub, ideal for sightseers, business travelers, and those seeking a comfortable base for wider exploration. Its central location in Swaffham offers unparalleled access to local attractions and serves as an excellent springboard for discovering Norfolk, Cambridge, and Suffolk. The hotel boasts a highly praised food and beverage service, with guests consistently highlighting the exceptional quality and variety of meals. Guests consistently praise the friendly and helpful staff, and the breakfast is frequently described as excellent, featuring a wide selection of cooked-to-order options. For a quieter stay, consider requesting a room in the newer sections of the hotel.
Rated above average for Swaffham
Guest reviews
Excellent35%
Very good28%
Good19%
Fair9%
Poor9%
Top amenities
- WiFi in lobby
- WiFi in rooms
- Pets
- Restaurant
- Hotel bar
All amenities
Property amenities
- Business center
- Entrance hall/lobby
- Terrace
- Porter service
Room amenities
- Openable windows
- Television
- Hairdryer
- Central heating
Sports facilities
- Golf course
Hotel characteristics
- Family friendly
Accessibility
- Accessible parking
For children
- Kid meals
Location
Distance from Best Western George Hotel
Swaffham:0.2 km
Swaffham Heritage:0.3 km
Castle Acre Priory:5.8 km
West Acre Theatre:7.1 km
Oxburgh Hall:11 km
Pentney Abbey Gatehouse:12.3 km
Museum 4 Watton:12.6 km
Bishop Bonner's Cottage Museum:17.2 km
Middleton Towers:17.3 km
Gressenhall Farm and Workhouse:17.3 km
Dereham:17.8 km
London Stansted Airport:90.1 km
Property info
Station Street, Swaffham, PE377LJ, United KingdomFrequently Asked Questions about Best Western George Hotel
Is there a pool area at Best Western George Hotel?
No, Best Western George Hotel doesn’t offer pool areas.
Are pets allowed at Best Western George Hotel?
Yes, Best Western George Hotel has a pet policy that may vary based on the room type or availability. Please check with the hotel directly to learn about their pet policy.
Is parking available at Best Western George Hotel?
Yes, Best Western George Hotel provides Accessible parking for guests.
What time is check-in and check-out at Best Western George Hotel?
Check-in at Best Western George Hotel is available from: . Check-out time is by .
Where is Best Western George Hotel located?
Best Western George Hotel is located in Station Street, PE377LJ, Swaffham, United Kingdom.
The prices and availability we receive from booking sites change constantly. This means you may not always find the exact same offer you saw on trivago when you land on the booking site.
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