Atami New Fujiya Hotel

The hotel's expansive hot spring facilities and all-you-can-eat and drink buffet are its defining features, offering exceptional value that makes it a popular choice for budget-conscious travelers, groups of friends, and families with children. While the property exhibits a distinct Showa-era charm and is acknowledged by many guests as being quite old, its comprehensive offerings provide a memorable stay. The hotel is also well-suited for solo travelers seeking a lively atmosphere and mahjong enthusiasts due to its dedicated facilities. Guests frequently highlight the extensive dining options and the convenience of its location. However, some reviews point to inconsistencies in room cleanliness and staff attentiveness. To enhance your stay, it is advisable to request a renovated room if available, and be prepared for potential crowds at the buffet, particularly during busy periods, to fully enjoy the diverse culinary experience.

Facilities & Amenities
The hotel offers a wide array of facilities designed to enhance guest enjoyment. Its most celebrated feature is the collection of three distinct hot spring baths, including a large public bath and open-air baths that provide impressive views, particularly from the rooftop. A sauna is also available in one of the basement baths, though some guests note that the washing areas in certain outdoor baths can be cold, especially in winter. For entertainment, guests can enjoy free karaoke (requiring reservations), table tennis, and a game corner with affordable play options. A pool is available during the summer months. While automatic mahjong tables are provided free of charge, some guests reported frequent breakdowns and competition for functional tables. Parking is available, including an underground area for motorcycles, though some spots may require a short walk. Guests should note that hair dryers can be limited in number, and essential toiletries like lotion or makeup remover are not consistently provided in the bath areas. A manga room and yukata selection further add to the guest experience.

Cleanliness & Room Comfort
Guest feedback on cleanliness and room comfort is varied, reflecting the hotel's age and scale. While some guests found their rooms to be properly cleaned and well-maintained, a significant number reported specific issues such as mold on bathroom faucets, uncleaned refrigerators with leftover items, unreplenished water pots, and visible handprints on mirrors. The overall room condition is frequently described as old and dated, retaining a distinct Showa-era feel, though some guests praised the renovated rooms for their improved appearance. Futons are generally found to be comfortable, ensuring a restful sleep. However, noise levels can be a concern, with complaints about noisy air conditioning units, heater sounds, and voices from adjacent rooms due to thin walls. In-room amenities include a TV, refrigerator, safe, and electric toilet seats, but some rooms lack electrical outlets near the bed, and windows may not open.

Dining & Food Quality
The dining experience at the hotel is predominantly buffet-style for both breakfast and dinner, offering a wide variety of dishes. While some guests found the food quality to be average, others praised specific items such as fried shrimp, live kitchen meat, and clam miso soup. The all-you-can-eat crab is a major draw, though reviews are mixed, with some finding it plentiful and satisfying, while others noted it could be thin or watery. Guests appreciate the extensive selection, which also includes sushi and soft-serve ice cream. A standout feature is the all-you-can-drink alcohol option available during dinner, encompassing beer, wine, sake, highballs, and cocktails for a generous 90-minute period, which is highly valued by many. The restaurant itself is a very large hall, which can become quite crowded, especially during peak dining times, reflecting the hotel's popularity.

Location & Accessibility
The hotel boasts a highly convenient location, making it an excellent base for exploring the area. Guests appreciate its walkable proximity to popular attractions such as Sun Beach, which is ideal for enjoying the sea and fireworks displays. The vibrant Atami Ginza shopping street is also just a short stroll away, offering various shops and eateries. The hotel provides easy access to landmarks like Atami Castle and offers views of Hatsushima. For daily needs, a Max Value supermarket is conveniently located nearby. While a shuttle bus service to Atami Station is available, some guests found the walk from the station manageable, though others considered it a bit far. Parking is provided for guests, including an underground area for motorcycles, but some reviews indicate that the parking facilities can be somewhat distant from the main entrance or challenging to navigate.

Staff & Service
Feedback regarding staff and service is somewhat mixed, reflecting varying guest experiences. Many guests commend the friendly staff and their polite demeanor, particularly highlighting their attentiveness and willingness to assist. The check-in process can be efficient, with the option to check in early to utilize facilities, and guests appreciate being informed of less crowded times for departure. However, some reviews describe staff as not very attentive or unhelpful when questions arise, leading to frustration. There were instances where guests felt the service was "reluctant," such as slow replenishment of buffet items or limited operation of beer machines during busy periods. Issues with lost and found items not being returned and a lack of personnel for mahjong table repairs were also noted. Despite these inconsistencies, many guests found the overall service to be acceptable given the hotel's value-oriented approach.

Additional Information
Guests should be aware that the hotel, while spacious, retains a distinct Showa-era ambiance and shows its age, with some areas clearly in need of renovation. This historical character contributes to its unique charm, but it also means that those accustomed to modern, pristine accommodations might find it less appealing. The hotel features an underground passage connecting its main building and annex, which some guests noted can be uneven. A unique local attraction, a geyser, is located just outside the annex, surprising guests with its sudden eruptions. For entertainment, beyond the main facilities, the hotel offers classic key entry for rooms and primarily terrestrial broadcasting on televisions, without VOD options. Some guests also noted a smell on smoking floors. It is generally recommended for those who prioritize value and a lively atmosphere over luxury, and who are comfortable with a more traditional, aged setting.